Your Path is Theia's very own curated framework for company-building. Our five-part series aim to help entrepreneurs jumpstart their ideas, namely in the healthcare space. Your Path is a living framework that will constantly evolve with new information and resources, whether it's from our podcast guests or community members. If you have any information or resources to share, please email

Want to build a company of your own but don't know where to start or have an idea but aren't sure if it's worth pursuing? Check out Module 1 to learn the following!

  • Identifying an Unmet Need

  • Leveraging Your Personal Experiences

  • Conducting Market Research

  • Brainstorming a Solution

  • Understanding Your Competitive Advantage

  • Establishing Your Value Proposition

  • Validating Your Idea

  • Networking to Enhance Your Potential

Module 2: Building the Backbone - To Be Released

Have an idea you're ready to build out? Building a solid backbone is crucial for long-term success. Check out Module 2 for topics ranging from building the right team to ironing out legal issues!

  • Finding Your Team Members

  • Formalizing Your Organization

  • Discussing Equity and Ownership

  • Protecting Your Innovation

  • Preparing Your Business Model

  • Preparing Your Financial Model

  • Building a Supportive Community of Advisors

Module 3: Pursuing Your Idea - To Be Released

Even with a backbone set up, building a company entails a long to-do list. Check out Module 3 for advice on how to flesh out your idea and test its viability!

  • Organizing a Pilot Study

  • Initiating Contact with Regulatory Bodies

  • Designing a Clinical Trial

  • Ensuring Clinical Adoption

  • Exploring Additional Use Cases

  • Creating an MVP (Minimally Viable Product)

Module 4: Raising Funds - To Be Released

In 2019, venture capital investment in female-founded companies represented 2.8% of capital invested across the entire U.S. startup ecosystem. While this number captures the number of challenges for female entrepreneurs, don't be discouraged and leverage the resources in Module 4 provided by successful female founders!

  • Pitching Your Idea - Pearls and Pitfalls

  • Deciding Where to Pitch

  • Catering to Your Audience

  • On Gender Biases

  • Getting the First Investor on Board

  • Deal or No Deal

  • Choosing Your Financing Path

  • Understanding the Categories of Investment

  • The Basics of M&A

  • Term Sheets

  • Art of Negotiation

Module 5: Launch - To Be Released

Let's make the hard work count with a strategic launch. Check out Module 5 for resources to prepare for your company's launch day!

  • Leveraging Your Voice

  • Identifying Partnerships and Collaborations

  • Building Your Brand

  • Starting a Movement